Leopard Print: Roaring Back into Fashion

Rachel
Oct 23, 2024
2 min read

Leopard print has been a fashion favourite for decades, whether it's through runway shows or street style, this bold pattern is loved by many. While some prints fade in and out, leopard print seems to always make a comeback as a lasting staple, gaining fresh and new styles every season. But what’s behind its staying power, and how can you incorporate it into your wardrobe without feeling overwhelmed? Buckle up while we take a deep dive into the universe of leopard print!

History

Leopard print stretches all the way back to the ancient Egyptian goddess of wisdom, who was often depicted wearing the animal hide (Ralph, 2023). Other gods from classical Greek mythology include Dionysus, the god of wine and hedonism, and Cybele, an Anatolian cult goddess of fertility (Ralph, 2023). The combination of luxury, femininity, and decadence surrounding this bold pattern stayed with the print right up to the 20th century, straight through the roaring twenties, dirty thirties and beyond (Ralph, 2023). Christian Dior, the first designer to put leopard print on the catwalks in 1947, confidently proclaimed, “If you’re fair and sweet, don’t wear it!” (Ralph, 2023). The exotic print was found on many iconic celebrities and public figures, including Elizabeth Taylor, Jacqueline Kennedy Onassis, Angelina Jolie, Bella Hadid, and even the Queen (if it’s good enough for the Queen, it’s good enough for us!).

Data: How Popular is it?

According to Google Trends, the term ‘leopard print’ has been constantly searched over the years, with some down peaks but more surges over time. It is found to be most searched in the United Kingdom, Ireland, Australia, the United States, and New Zealand. In fashion, the most popular clothing articles searched with the print are coats, dresses, and shoes. The popularity of this print is furthered by it being the most frequently worn pattern by influencers on platforms like Instagram and TikTok. Moreover, on Pinterest, the search ‘leopard print outfit ideas’ has risen sharply recently, proving the pattern to be a worldwide sensation.

Will Leopard Print Stay Roaring?

Short answer: YES!

Long answer: Leopard print has endured fluctuations in the fashion world for decades, showing that it is here to stay. Its boldness keeps people on their toes and opens the styling world to so many different options. The pattern is constantly being reinvented effortlessly to keep up with the new fashion trends and stay relevant year after year. Whether you want a bold piece (a full-on long leopard coat) or a more minimal piece (a leopard belt or purse), this adaptable print can serve so many purposes for everyone. So in your leopard prints, be fashionable, be bold, and of course, be fierce!

Leopard Print: The Style Breakdown

Surprisingly, leopard print can be very versatile when styled correctly. Its natural tones and hues make it a neutral pattern that can be paired with various colours and textures, whether you are going for a maximalist or minimal look. Check out our gallery of outfits to see ways you can style your already beloved or new favourite print!