We’re two Queen’s University business students who live and breathe fashion. But here’s the twist: we don’t just follow trends—we analyze them. With a love for both style and data, we created this blog to look at fashion through the lens of business and analytics. From Google search trends to market insights, we’re all about digging deep to understand what’s driving the latest looks and how you can stay ahead.

But don’t worry—it’s not all numbers and charts. We keep things fun, relatable, and packed with style inspo, so whether you’re a trend hunter on the lookout for the next big thing or just someone who loves a good dupe, we’ve got you covered. Welcome to our world of fashionomics, where data meets design, and fashion is always in focus!

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Rachel's current fav trend: ballet flats, bonus points with bows

Anneliese's current fav trend: long denim skirts